Welcome to AscendRural

Bridging the gap between innovation and rural America to improve well-being.

Startups & Innovators

Grow with purpose.

Community Collaborators

Innovation that starts with your community

Strategic Partners & Funders

Invest in scalable, community-led innovation.

Advancing rural well-being through innovation.

AscendRural, a program of Sourcewell, is a technology-driven innovation hub dedicated to boosting well-being in rural America. AscendRural embodies Sourcewell’s commitment to helping communities thrive.

We accelerate progress on rural well-being challenges by bringing together communities, technology innovators, and strategic partners to identify shared needs, advance promising solutions, and expand their reach across rural America. We help rural communities define their challenges and discover solutions that fit their needs, innovators navigate and grow in rural markets, and partners and funders turn shared priorities into meaningful, sustainable impact.

A path through a sunflower field at golden hour Children running down a sunlit country path

Together, we’re creating pathways for innovation to be adopted and scaled, improving the lives of people across rural America.

AscendRural is a program of Sourcewell

Sourcewell is a Minnesota statutory service cooperative, local government unit, public corporation, and public agency established under Minn. Stat. § 123A.21. It was created to help participating government units meet their needs through programs and services better provided by a cooperative than by members individually. Such programs may include, but are not limited to, those delineated in Minn. Stat. § 123A.21, subd. 7.

Our approach

From community priorities to lasting impact.

Our Rural Innovation Model brings communities, innovators, and partners together to identify priorities, find solutions, build readiness, test what works, and support lasting adoption. The activities can be tailored to the needs and readiness of each organization.

  1. Identify & Define

    Convene communities to identify shared priorities and the outcomes that matter.

  2. Source

    Vet technologies with the potential to meet rural needs.

  3. Prepare

    Equip communities and innovators to move forward with confidence.

  4. Match & Align

    Bring the right organizations, solutions, and partners together.

  5. Demonstrate

    Test in real settings and build evidence for decisions.

  6. Sustain & Scale

    Support adoption and help effective solutions reach more communities.

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Current opportunities