Our Values

Rural America is much more than rolling fields and quiet towns. It's a place where grit meets grace, where community comes first, and ingenuity is a way of life. Our four core values define the heart of our work and the spirit of why we serve rural communities:

1. Make It Happen: We’re a team of doers. We believe in rolling up our sleeves and getting things done. AscendRural champions initiatives that translate ideas into action. This shows up as fostering a can-do attitude, removing barriers to progress, and celebrating successes, big and small.

2. People First: Rural communities are built on strong relationships. AscendRural prioritizes the well-being of individuals and families. We support opportunities that enhance access to healthcare, education, and social connection. We listen to our communities, understand their needs, and work together to build a better quality of life for everyone.

3. Tech Forward: AscendRural embraces technology as a catalyst for innovation and new ways of solving problems in rural communities. Utilizing technology allows us to bridge the gap created by limited human capital in rural areas. We recognize that innovation isn't just about technology; it's about finding new ways to solve old problems and building a more resilient rural community.

4. Celebrate Rural: We believe that rural communities are special places, defined by the strength and resilience of their residents. We recognize the challenges rural areas face, but we also celebrate their ability to overcome adversity with creativity and determination.

AscendRural is a commitment to action, a belief in people, a vision for the future, and a celebration of all that makes rural America special. We invite you to join us in this important work. Connect with us, learn more about our initiatives, and become a part of the AscendRural community.